I had no desire to slap my name on someone else's frame and call it my own. I wanted to make great,that were durable yet fashionable.
Tired of the overpriced monopoly I perceived in the marketplace, I set out to design frames that were:
Out-performed what was available.
The vision was clear. The road ahead -- not so clear. Looking back, it’s safe to say I had no idea the journey I wouldto realize the dream.
I knew I wanted sunglasses that were stylish enough, safe enough, and durable enough for outdoor-oriented people to wear during their chosen pursuits.
The best way to learn their preferences was to ask. I consulted with many, many action sport athletes -- as well as Olympic hopefuls in many disciplines – asking questions and taking notes.
I took those notes to a designer I had the good fortune of becoming friends with who has helped some of the world’s biggest brands. A fan of what I was trying to accomplish, and the extensive field research I had performed, he agreed to collaborate.
Our work then led me to the doorstep of one of the oldest independent eyewear manufactures in Italy. They brought my designs to life. Here the Iconic Huckleberry and Qualifier were born.
Stylish. Durable. Functional. Sikk Shades by Eddie Bauer Jr® is the new standard in performance and lifestyle eyewear.